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Glossary

Global market entry strategy

Global market entry strategy is a comprehensive plan that outlines how a business intends to enter new international markets. It includes research on target markets, product adaptation, pricing strategies, and selecting the right entry mode (e.g., joint venture, direct export, franchising).

Other Terms and Definitions

Expert UK business consulting

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Consumer buying habits UK

IT outsourcing UK

UK software development market

SaaS expansion UK

AI adoption UK

UK tech startups

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Digital payments UK